Introduction: The Product-Led Playbook
- Praise From Product-Led Founders
- What This Book Is, How it Can Help You, and Who I am
- Why PLG IS Only Half the Story — and What to Do About It
- Introducing The ProductLed System: How It Works
Stage 1: Build an Unshakeable Foundation
Winning Strategy
- The Bullseye Strategy Framework
- Step 1: Which Market Can You Dominate as the Obvious Choice?
- Step 2: Where Will You Play?
- Step 3: How Will You Win?
- Step 4: What Is Your Winning Picture?
- Step 5: What Strategic Choices Must You Make?
- Rolling Out Your Winning Strategy
Ideal User
- Treating Buyers and Users as Equals
- The Importance of Identifying as "Ideal User"
- The User Endgame Roadmap Model
- Phase 1: Identify Your Ideal User
- Phase 2: Clarify the Endgame
- Phase 3: Craft a User Roadmap
- Honing in on Your Ideal User
Intentional Model
- The Three Common Scenarios
- Phase 1: Desirable - Gamify Your Model Into Three Levels
- Phase 2: Effective - Unpack the Biggest Challenges
- Phase 3: Efficient - Decide What to Give Away for Free and What to Gate
- Phase 4: Polish - Identify What Free Model Works Best for Your Business
- Creating Your Intentional Free Model
Stage 2: Unlock Self-Serve Customers
Irresistible Offer
- Introducing The 5-Star Offer Generator
- Phase 1: Core Offer
- Phase 2: Enhancers
- Phase 3: Assemble Your Offer
Frictionless Onboarding
- Deploy the Bowling Alley Framework
- Phase 1: Build Your Straight Line
- Phase 2: Product Bumpers
- Phase 3: Conversational Bumpers
- Create a Frictionless Onboarding Experience
Powerful Pricing
- Phase 1: Identify Your Value Metrics
- Phase 2: Build Your Pricing Matrix
- Phase 3: Determine the Ideal Price
- Phase 4: Build Your Simple Pricing Page
- Unlock Powerful Pricing
Stage 3: Ignite Exponential Expansion
Actionable Data
- Phase 1: Identify the Core Metrics to Track
- Phase 2: Build Your Weekly ProductLed Scorecard
- Phase 3: Install Product Qualified Leads
- Access Actionable Data
Growth Process
- Strategic Alignment Meetings
- Monthly Focus Meetings
- Weekly Accelerator Meetings
- Make Speed Your Key Differentiator
Elite Team
- Phase 1: Design the Team
- Phase 2: Audit the Team
- Phase 3: Incentivize Peak Performance
- Phase 4: Develop Unstoppable Capabilities
- Forge Your Elite Team
Outro: Execute The Product-Led Playbook
Installing the ProductLed System - A Simple Step-By-Step Roadmap
- Stage 1: Build an Unshakeable Foundation
- Stage 2: Unlock Self-Serve Customers
- Stage 3: Ignite Exponential Expansion
- Only the Paranoid Survive
- Quick Start Action Plan
Quick start Action Plan
