The ProductLed MBA is the practical blueprint to mastering product-led growth.
Trusted by top operators at
AI has made it easier than ever to build software. But standing out? Scaling up? Winning your category? That is tougher than ever before.
Great products no longer win by default. You need a go-to-market engine that positions your company as the obvious choice in your market. That is why mastering product-led growth is no longer optional. It is how you gain market share, and keep it.
97%
of users want to try a product before they buy it
80%
of SaaS companies still rely on inefficient sales-led funnels
Most PLG operators only know how to solve one piece of the puzzle. Onboarding hammers. Pricing sticks. Activation tricks. And they miss the full-stack view.
This program fixes that. You will learn the full PLG system, so you can diagnose, decide, and drive real growth.
The solution
Get the proven system used by 400+ teams, distilled into one career-defining MBA.
Step 1
Craft your strategy. Nail your ICP. Launch a free model that converts.
“Implementing the ProductLed System has been a game-changer for Groove.”
Alex Turnbull
CEO and Founder of GrooveHQ
Step 2
Stop guessing. Use an easy, step-by-step roadmap.
“We boosted signups by 40%, just from a homepage tweak.”
Will Royall
CEO at Promotix
Step 3
Diagnose growth bottlenecks using the PLG Scorecard. Run weekly growth experiments that actually move the needle. Design a lean, leveraged GTM team.
“We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.”
Christopher Gimmer
CEO at Snappa
New · now included in the MBA
A guided one-week program where you rebuild your product so a brand-new user reaches real value in under a minute, using the same approach behind Gamma, Lovable, and Midjourney.
The MBA gives you the system. This one-week program, we call it WARP Week, is where you build the AI-native version of your product. You will redesign the path a new user takes, deleting every step between signup and value until they hit the outcome they came for in under a minute. You do not leave with notes. You leave with a working prototype and a roadmap to ship it.
acme.app
Live prototype
Describe what you want to build
Generate
Get to first value
2 of 3
Connect your data
Generate your first build
Share it live
Value in 52s
First user activated
01
Clickable prototype
Your product's 60-second experience, built during the sprint. Demo it to your team Monday morning.
02
90-day roadmap
What to build, what to cut, in what order. You walk out executing, not planning.
The same program others have paid $497 to $3,500 for. Included free in your MBA.
Stop struggling with PLG alone. The ProductLed MBA gives you the tools, community, and system you need to build a product that sells itself.
Before ProductLed
01
Scattered PLG tactics
02
Guessing what works
03
Flying solo
After ProductLed
01
Systematic approach
02
Rolling out proven playbooks
03
Building alongside epic founders
Testimonials
These members went pro. Here is what they are saying about the program.
We maybe could have launched parts of a free motion without ProductLed's help, but not in a structured, step-by-step way. Having someone steer us through the entire process was just amazing.
Christoph Lückl
CEO at Timetac
Working through the academy together really helped us fine tune our PLG strategy, and resulted in several small adjustments that have more than doubled the amount of paying customers.
Will Royall
Founder and CEO of Promotix
ProductLed Academy has been great at helping us focus on some of the missing pieces of our product-led success puzzle. I feel like I am turning a massive ship towards a better direction with Wes' support.
Sam Samarasinghe
Founder at Delenta
A big win is having a free trial-assisted experience. It is different than how we had done a free trial years ago, which we did not do successfully. A bunch of customers do not want to talk to sales reps, and we did not have a way for them not to do that before.
Clate Mask
CEO at Keap
We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.
Christopher Gimmer
CEO at Snappa
We were able to reduce seven steps in our onboarding, which increased our activation rate.
Kristi Gibson
Product Marketing Manager at 7shifts
We have achieved an increase of 1% in additional month-over-month growth. And we just scrapped the most low-hanging fruit. This course was very practical, no bull.
Vladimir Kovalskiy
Founder and CEO at Medesk
We reduced the steps that users needed to take in our onboarding by 30%. I would not have imagined that was possible before.
Simon Ruckgaber
Product Team at Casavi
We accomplished so much in our transition. We have doubled our free to paid conversion rate. And 10% of all of our customers now come from a product-led motion.
Ian Robertson
Head of Product-Led Growth at Boomi
This program has helped me convince my company that a PLG model is the way to go. Our CEO, board, and team are aligned towards this transition. This is a huge step in the right direction.
Allison Wilbur
Director of Customer Success at LiquidPlanner
We had a couple of record-breaking weeks with a 40% increase in signups over the previous averages.
Gergana Berman
Senior Product Manager at LucidLink
This course was incredible. We are still building our way to product-led and having this group and this experience is going to be of immense help as we lead with change inside our org.
Claudia Zuniga
Customer Experience Manager at JungleScout
Investment
01 · master
Want the full stack? Own PLG end to end.
Individual seat
$997
one-time, was $1500
→
9-week ProductLed MBA curriculum — $10,000
→
Full ProductLed System playbooks, templates and GPTs — $4,000
→
Save thousands on your PLG tech stack — $3,000
→
Lifetime access to content and future updates — $3,000
→
Private PLG community — Priceless
7 day 100% risk-free guarantee
If you complete the Strategy component in the first 7 days and do not see immediate value, we will give your money back. No hard feelings. Just proven PLG execution, or your cash returned.
You are a product or growth leader ready to own PLG from end to end
You are a founder looking to scale through self-serve, not sales calls
You are a consultant, agency or fractional expert adding PLG to your toolkit
You take action, not just notes
×
You have not launched your product or acquired your first customers
×
You are hoping PLG will replace the need to talk to users
×
You struggle with accountability or expect done-for-you results
×
You prefer theory over implementation
Use our reimbursement letter template to request support from your manager.
Hi __________,
I am writing to request training on product-led growth. I have found a highly regarded program, the ProductLed MBA. It offers an intensive, practical curriculum focused on helping companies grow by turning their product into their number one acquisition and conversion channel.
Outcome
By completing this program, I will learn how to create a product experience that drives growth, from acquisition to retention, without relying on traditional sales-led tactics. I will gain a proven, repeatable process to turn more users into paying customers, shorten our sales cycle, and improve our free-to-paid conversion rates.
Who is providing the training
The training is offered by ProductLed, the global leader in product-led growth education. They pioneered the most widely adopted frameworks in this space. The instructor is Wes Bush, bestselling author of Product-Led Growth and The Product-Led Playbook, whose work is trusted by top SaaS companies.
What is included
This is a 9-week live and self-paced program. It walks through the fundamentals of product-led growth and shows how to apply those concepts directly to our business through weekly assignments. Here is a breakdown of what is included:
— Step-by-step video lessons
— Templates and tools we can use immediately
— Weekly office hours and personalized feedback
— Capstone project to apply what I have learned
— Certificate of completion after passing the final exam
Investment
The cost is $997 per seat. This includes full access to the 9-week program, all learning materials, live sessions, and final certification.
ROI
Graduates of this program have reported impressive results, including:
— 200% decrease in customer acquisition costs
— 10 to 20% increase in free-to-paid conversion rates
— 10% boost in monthly recurring revenue
— 20 to 30% increase in new signups
— 50% reduction in average sales cycle length
Even if we realize just one of these improvements, the program will easily pay for itself.
Bottom line
This program will equip me with the skills to help us build a product that drives its own growth. With training from the top experts in the field, I will be able to implement product-led strategies that deliver a measurable return on investment and position us for long-term success.
Would you be open to investing in this training?
Thank you, [Your name]
Meet your instructor
After interviewing hundreds of top PLG leaders, I noticed something troubling. Even the most seasoned operators were missing key parts of the PLG puzzle. They had mastered onboarding. Or pricing. But they could not spot the deeper problems. Was it a strategy issue? A weak free model? No one could say for sure.
That is why I built this program. To give you the complete skillset, the full stack, so you can go beyond tactics and lead real, scalable growth.
We are making this the most accessible, career-defining PLG MBA in the market. If you are hiring a PLG operator in the future, this is the stamp you will look for. And if you want to be the one who gets hired, or promoted, this is where it starts.
FAQ
Everything operators ask before they enroll, answered before you buy, not after.
Send Wes an email →Why should I join the ProductLed MBA?
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Four reasons. One, you become the PLG leader SaaS teams are hiring for, with one of the most in-demand skill sets in tech. Two, you learn the full PLG stack, not just tactics: most operators only know onboarding or pricing, you will learn how it all fits together. Three, you train with the pioneer of the movement, Wes Bush, bestselling author of Product-Led Growth and The Product-Led Playbook. Four, you use the system that has generated $1B+ in revenue across 400+ SaaS companies. This is not theory.
When does the program start?
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Right now. It is fully on-demand, so you begin whenever you are ready.
How long will I have access?
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Lifetime access, including all future updates.
Do I need PLG experience?
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No. It is beginner-friendly and designed for PMs, marketers, and founders.
Is WARP Week really included?
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Yes. The guided one-week AI-native rebuild, a program others have paid $497 to $3,500 for, is included free with your MBA enrollment.
Why join now
AI is making product-building easier. That means the real differentiator is how you bring it to market. Product-led growth is one of the smartest, leanest GTM motions out there, and this is the only program that gives you the full-stack skills to master it.
One-time payment · lifetime access · 7 day guarantee
